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When it comes to creating content, you don’t have to follow a specific format or pressure yourself into doing it “the right way.” Instead, create in a way that feels natural and comfortable for you. Once you find your rhythm, ideas will start to flow.
Start with What Feels Right for You
Many people feel overwhelmed at the thought of producing a variety of content—videos, blogs, social media posts, newsletters—but here's the thing: you don’t have to do it all at once. You definitely don’t have to be an expert at everything from the start.
Start with whatever way works best for you. For some of us, that means taking it back to basics—pen and paper. Think of it as a brainstorming session where you can let all your ideas flow without any pressure. This is your chance to get everything out of your head and onto paper. Don’t worry about perfecting it right now. This is just your “idea dump.”
Take Your Idea Dump and Make Them into Social Media Content
Once you’ve let your ideas pour out, it’s time to shape them into something you can use in different formats. You cam use what you’ve written down as the foundation for your content across all platforms.
Write it out: If you’re more comfortable with text, start by editing your ideas, adding headings, and including a call-to-action (CTA) at the end. Boom, your blog post is ready.
Recorded a video: Use your ideas for a script or talking points for a video. Once you've filmed it, watch it back. If it’s great (or good enough if you are a perfectionist), edit and post it! If it needs adjusting, no worries—simply create a new version.
Repurpose the audio: Take the audio from the video you recorded and turn it into a podcast episode. This way, you’re maximizing your content and reaching a new audience without extra effort.
Create a newsletter: Pick out the main points from your content and use them to write a short, engaging newsletter. This helps keep your audience interested and excited about what you’re sharing.
Social media: Take a memorable phrase or quote from your content and share it as a standalone post. You can also create short-form videos from your longer ones, breaking them down into bite-sized pieces for social media. There are endless ways to transform your core ideas into engaging posts that grab attention across platforms.
The Power of Repurposing
Starting with one piece of content and turning it into different formats helps you save time and effort, while keeping your marketing consistent. It lets you focus on what you’re good at and create content in a way that feels easy, without always starting from scratch.
The most important thing is to begin in a way that feels comfortable for you. When you work with your strengths, ideas will come more easily, and creating content will feel smoother.
Content creation doesn’t have to be overwhelming. Let’s simplify it together. Book a free call to explore how repurposing can work for you.
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